Account-Based Marketing (ABM)
Vice President of Human Resources, Vice President of Payroll, Director of Payroll, Director of Human Resources, Head of Payroll, Human Resources Manager, Payroll Manager
The client is dedicated to providing innovative solutions to help businesses streamline their HR operations. They created a powerful human resource and payroll and talent management software solution to help companies of all sizes manage their entire employment cycle.
The Challenges This HR Tech Faced
The client developed an innovative HR solution designed to streamline and automate HR processes for businesses.
Despite their efforts to reach high-level resource management professionals via infographics, whitepapers, and ebooks promotion, and outreach from their in-house marketing team, they were unable to drive new signups and introduce their solution effectively.
They generated a handful of downloads and a few leads that were still far from closure.
In light of these challenges, the client decided to outsource their lead generation services and found a reliable partner in us. They briefed us about their ideal target accounts and the USPs of their HR solution.
Our ABM Campaign Highlights
- We used an account-based marketing approach to run a three-month MQL campaign for the client.
- We leveraged content syndication to build awareness about the client’s innovative HR solution and introduce its payroll and employee management features in the best light.
- We helped improve the client’s brand recognition and build trust in the minds of their targeted accounts. This helped us attract new MQLs for the client and boost their conversion rate.
How We Grew Their Platform Signups by 180%
We, at Magefunnel, understood the client’s struggle to reach and engage high-level resource management professionals to introduce their new HR solution. We decided to meet this goal through a personalized, account-based content syndication approach.
For this, we followed the strategy below: