Email Marketing & Telemarketing
USA, UK, Australia
100 - 5000
CTO, CIO, VP (IT), Director IT, Head of IT, IT Manager
The client is a successful software-as-a-service (SaaS) company that has gained recognition in its industry. They created an integration platform that helps businesses connect their data, applications, and devices across on-premises and cloud computing environments.
The Challenges This SaaS Company Faced
The SaaS firm wanted to acquire a greater market share with its integrated platform that helps businesses connect their data, applications, and devices across environments. But as competition increased, it got difficult for them to hold their market share. They wanted to focus on acquiring and retaining more customers. Thus, they chose to partner with a lead generation company that could help them acquire more leads and close more deals. That’s when they found and hired us for qualified lead generation.
Our Campaign Highlights
- We used an account-based marketing (ABM) approach to run a lead generation campaign for this SaaS firm.
- We identified and delivered a list of best-fit accounts that match the persona of their ideal customers.
- We helped the client engage, nurture, and acquire only highly-qualified leads with a greater conversion and retention potential.
How We Delivered These Results
We, at Magefunnel, focus on prioritizing quality over quantity when it comes to lead generation. Our primary strategy to help the SaaS firm achieve their goals was to identify and deliver highly-qualified, sales-ready leads with greater conversion potential.