Email Marketing & Content Syndication
250 - 2000
Information Security Manager,
VP (IT Security), Information Security Director, CTO,
and all titles with Telephony
The client launched an innovative SaaS platform to revolutionize the way businesses communicate with consumers. Their cutting-edge technology offers seamless, smart connectivity with cloud-based telephony and home security.
The Challenges This VoIP Leader Faced
The client wanted to expand their niche but the traditional marketing approach of cold emailing and cold calling didn’t help them. They could only generate low-quality leads, which reduced their overall conversion rate and resulted in a drop in their campaign ROI.
That’s when the client decided to hire a lead generation company that can help them attract and nurture high-quality leads. And they, eventually, found us.
Our Campaign Highlights
- We successfully generated 1075 valuable leads using the ABM approach.
- We identified the right contacts and created new sales opportunities for the client to help increase their conversion rate and campaign ROI.
- We delivered a list of the best-fit target accounts for the client, which helped boost their conversion rate by 170%.
How We Delivered a 210% Increase in ROI
We helped the client boost their sales pipeline with high-quality leads using our account-based marketing approach. We delivered only leads that had shown interest in their communication hub and were ready to make a purchase.
With this, we were able to increase their campaign ROI by 210% and their conversion rate by 170%.
Here are the steps we followed to deliver high-quality leads to the VoIP client: