Building great products or offering amazing services is not enough to run a successful business. You need to inform your prospective customers about your products and services and create a demand for them to drive revenue and business growth. That’s where a demand generation campaign comes into the picture. Don’t know what demand generation is …
Growth marketing vs. demand generation: which is better? Which one should you focus on as a B2B marketer? What are the differences between the two? If you find yourself struggling to answer these questions, then you’ve reached the right place. Growth marketing and demand generation are two separate but important B2B marketing tactics. As the …
Growth Marketing vs. Demand Generation: Understanding the Differences & Advantages Read More »
