We Helped a Fintech Company Promote Their New Solution
Campaign Type
MQL
Methodology
ABM
Content Syndication
Target Location
USA, Canada, Australia
Target Size
100 - 5000
Target Industry
BFSI, Insurance and Banking
Target Audience
CFO, Finance Director, Finance Manager,
Procurement Manager, Director of Procurement,
Senior Procurement Specialist, Head of
Procurement, IT Director, IT Manager, VP &
President of Technology
About the
client
The Challenges This Fintech Company Faced
The fintech company launched a platform to facilitate the buying and selling of unlisted, pre-IPO, and privately-held shares.
They wanted to build awareness about their new platform but found it challenging to identify and target their ideal buyers across industries. That’s because they had such a huge audience group – everyone interested in investing.
The client decided to outsource lead generation and that’s when they found us.
Our Campaign Highlights
- We helped the client build awareness about their new platform and how it can help investors.
- We created new opportunities for the client by attracting and engaging people who’ll likely need their platform.
- We ran a three-month MQL campaign for the client and delivered 3540 qualified leads to fuel their sales pipeline. With our leads, they were able to boost their conversion rate by 78%.
Conversion Rate
How We Delivered 3540 Marketing-Qualified Leads
Here are the steps we followed to deliver high-quality leads to the VoIP client:
Created an Ideal Customer Profile (ICP) for the Client
We asked the client about the demographics, interests, industries, and job positions of their target audience. This helped us understand their ideal buyer personas and tailor our campaign strategy for them.
Amplified the Reach of Their Content
We drafted a multi-channel content distribution and syndication plan to educate people about the fintech company’s new platform and introduce how it can simplify their investment journeys.
Targeted Investors Willing to Use Technology to Their Advantage
We identified prospects who showed interest in content similar to the client’s and reached out to them with information about the fintech solution. Other than syndicating content on channels they frequent, we also tried to engage them through emails and social media.
Narrowed Down the Targeted Audience Based on Their Interaction
Our AI-powered automation tool helped us track each prospect’s interaction with the client’s content across channels. We leveraged this data to filter leads based on their engagement levels and interest in the client’s fintech solution.
Engaged and Nurtured Promising Leads
We engaged and nurtured the qualified leads (that had shown interest in the first contact) with personalized emails and messaging. This helped us further filter leads that were actually interested in the client’s platform.
Conversion Rate
Our Campaign Results
We helped the client build awareness about their new fintech platform and generated 3540 marketing-qualified leads for them.
Our qualified leads helped the client boost their conversion rate by 78% and enjoy a 220% increase in the campaign ROI.
Client Testimonial
